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Virtual Reality: New way of doing marketing

Virtual Reality: New way of doing marketing

Virtual reality is here now and has become the perfect ally of corporate marketing, as it presents itself as an innovative and great way for the message to be expressed, clear and effective to potential customers.

The key to current marketing, whether digital or physical, is in the user experience. And this experience is the axis of virtual reality. Users will not see advertising but will live and feel a story in which they will be protagonists. The impact it will have on users who test it will be amazing.  

For this reason, large brands and companies have already started to focus on this type of advertising in different sectors. For example, through devices such as Oculus Rift, Nike or British supermarket chain Tesco advertise their products using 360 degree videos, offering a pleasant and unforgettable experience.

These devices are booming and are already mass produced, which means that they can be bought at a relatively cheap price compared to a year ago.

So, in short, it is a fact that VR is consolidating and is gaining weight in the market quickly, because it fulfills its objective perfectly as a way to do marketing: to send a message, in a modern, impressive and immersive way to the consumers.

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