Tips for creating the perfect Google Ads

We know that get started with digital advertising can feel a little overwhelming. And this is why today we bring you some very useful tips. Take note!
Google ads give you the opportunity to be noticed by a wider audience online. And it does it even better by allowing you to adjust your targeting anytime to reach a specific group of people (either by interests, geographical area, etc.) or promote a specific deal or product. Obviously, this option can be an excellent resource for all kinds of companies. But, perhaps one of the most difficult challenges it presents is that you have a very limited space, so knowing how to present a concise message that convinces users to click on it is super essential.

Now, “how can I write the best Google ad?”

1. Use the ad extensions.
Ad extensions serve to include additional information such as location, phone number, social networks or links to your website, applications, etc. This way your ads will not only have more information, but also will be more attractive to users and increase your chances of conversion.

2. Highlights what makes you stand out from the rest.
What is it that thing that makes you stand out from the competition? What can you offer to your clients that is of special benefit to them? 3. Do not forget to include prices, offers or promotions. Nothing calls more attention! If you have good prices or offers, don’t hesitate to create one or two ads showing it and thus increase your clickthrough rate without a doubt. After all, who can resist a good offer?

4. Tell clients what they should do through CTAs.
A “Buy Now”, “Call Today” or “Register” at the end of the ad can help you a lot to get more clicks.

5. Dynamic Keyword Insertion (DKI)
With this you can alter the ad text according to how each user has searched you. That is, match the text of your ad with the exact phrase that the user used to find you, thus obtaining more relevant ads.

In Glöd Studio we have a vast experience in marketing, graphic design and more. Do you need help to get the most out of your business or brand? Then don’t hesitate to contact us!

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