What is a Buyer Persona: The Key To A Successful Marketing Strategy

If you have a business and you want to take your marketing strategy seriously, then it is very important that you know what the buyer persona is, since this is one of the fundamental keys to success.

The first thing when establishing a content strategy is to have well defined key users of the product or service that you are going to offer. And this is when the Buyer Person comes on the scene.

But what is it exactly? Simple! They are a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

It is very effective for these reasons:

-Allows things to be clearer. You will have a clearer vision of how your client is, and in this way, you will get to understand it.

-It makes you reflect on new aspects. Thanks to the fact that you will know better the public you are heading to, you can discover new things or ways to get closer to the client and develop new products, think on new promotions for them, etc.

How is the process of defining the Buyer Persona for an online business?

1. The first thing is to ask ourselves a series of questions: who they are? Where do they live? What do they like to do? What are their goals? And so on. The idea is to know what their daily needs are and thus know what to offer them.

2. Do surveys or interviews between new and old clients to gather all the information. When you have it, you can be clear what features they have in common and in this way, discover patterns and establish as a standard or average.

In conclusion, it is not about taking lots of data from each client, but analyzing the most important ones and being able to see the patterns of consumption and relationship with your business so that you can have a much clearer idea of how to better meet the needs and get the attention of your potential customers.

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