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Were you worried because you do not know where to start or if you need a large investment? Don’t worry, it is really not that complicated and it does not have to mean you spend a million. In fact, today more than ever we are in a perfect time to sell products online; with the […]

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Marketing as many things today is constantly changing, and to this day technological innovations, changes in social networks and new design techniques are still emerging, as well as new ways to communicate with the public, and therefore new ways to sell the products. Because when we talk about digital platforms, it seems that the news […]

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The information products are a type of product that is based on selling a knowledge or experience, but digitally, which represents its most outstanding feature and is why they are so successful. Electronic books, audio books or video courses that are about a specific topic and are created in order to solve a specific need […]

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Social Commerce is an evolution of online commerce. It covers all those tools and social media that contribute to online shopping, but contrary to what can be thought, it does not only take place in social networks, although this is the main place where it occurs. The special thing about social commerce is that, unlike […]

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Voice search is not exactly something new, but it has increased its popularity among users in recent times. According to Google, 55% of adolescents use this type of search compared to 40% of adults. But it is expected to increase, so we must be prepared if we want to have an optimal SEO strategy for […]

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With millions of mobile apps in the market, it is very important nowadays that a company or app developer consider implementing an ASO strategy that allows the mobile app to rank among the main search results in online stores like Google Play and Apple App Store. But what exactly is ASO? Well, it’s very simple. […]

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Web usability is about the ease of use with which users interact with our website. A usable web denotes quality, generates confidence and positively differentiates us from the competition. Therefore, it is a super-necessary attribute for any site. If a visitor does not quickly find what they are looking for with minimal effort on their […]

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Trying to launch a product or service to the market without first stopping to think about the marketing strategy you are going to follow, how exactly you want your brand to be, what values, mission and vision it will have is like making a leap into the void with closed eyes. A brand is not […]

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Years ago, people only used the computer when they wanted to surf the internet. Today we know that it no longer works that way. The way we surf the internet has evolved over the years and lately has increased the use of several devices to carry it out. Whether it’s taking a look at a […]

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