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Social Commerce is an evolution of online commerce. It covers all those tools and social media that contribute to online shopping, but contrary to what can be thought, it does not only take place in social networks, although this is the main place where it occurs. The special thing about social commerce is that, unlike […]

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Voice search is not exactly something new, but it has increased its popularity among users in recent times. According to Google, 55% of adolescents use this type of search compared to 40% of adults. But it is expected to increase, so we must be prepared if we want to have an optimal SEO strategy for […]

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With millions of mobile apps in the market, it is very important nowadays that a company or app developer consider implementing an ASO strategy that allows the mobile app to rank among the main search results in online stores like Google Play and Apple App Store. But what exactly is ASO? Well, it’s very simple. […]

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Web usability is about the ease of use with which users interact with our website. A usable web denotes quality, generates confidence and positively differentiates us from the competition. Therefore, it is a super-necessary attribute for any site. If a visitor does not quickly find what they are looking for with minimal effort on their […]

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Trying to launch a product or service to the market without first stopping to think about the marketing strategy you are going to follow, how exactly you want your brand to be, what values, mission and vision it will have is like making a leap into the void with closed eyes. A brand is not […]

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Years ago, people only used the computer when they wanted to surf the internet. Today we know that it no longer works that way. The way we surf the internet has evolved over the years and lately has increased the use of several devices to carry it out. Whether it’s taking a look at a […]

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A “clean design” is one that chooses to use wide spacing, symmetrical alignments, and colors that promote openness, allowing the user to focus their attention on the parts that are considered most relevant of the site. This type of structuring allows, among other things, an increase in the loading speed of the site and a […]

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Animations are a wonderful resources for web design, as they make the user experience more interactive and entertaining, and because of the great variety they can be present, these animations are also an advantage. To name a few, there are direct interaction animations for the user, such as notifications in the form of pop-up, and […]

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Technically, cinemagraphs are photographs in which only a part of them is in constant and interrupted movement, forming a video clip, while the rest of the image remains static. The result is a gif with a much higher quality, and at the same time subtle and magnetic. The goal is to impress the viewer and […]

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Virtual Reality: New way of doing marketing Virtual reality is here now and has become the perfect ally of corporate marketing, as it presents itself as an innovative and great way for the message to be expressed, clear and effective to potential customers. The key to current marketing, whether digital or physical, is in the […]

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