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Branding is more than just a fancy marketing term. Actually, it is a broad term that encompasses many aspects that make a brand be what it is; a link that unites the company with consumers. We could say that is what gives life to a brand, in a few words! And for this reason today […]

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There are many people -and not to say the majority- who have a misconception of what the “clickbait” really is, since they usually perceive it as something negative because they think that they are headlines, descriptions and deceptive articles designed for the sole purpose of attracting the attention of people and get them to click […]

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Were you worried because you do not know where to start or if you need a large investment? Don’t worry, it is really not that complicated and it does not have to mean you spend a million. In fact, today more than ever we are in a perfect time to sell products online; with the […]

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Marketing as many things today is constantly changing, and to this day technological innovations, changes in social networks and new design techniques are still emerging, as well as new ways to communicate with the public, and therefore new ways to sell the products. Because when we talk about digital platforms, it seems that the news […]

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The information products are a type of product that is based on selling a knowledge or experience, but digitally, which represents its most outstanding feature and is why they are so successful. Electronic books, audio books or video courses that are about a specific topic and are created in order to solve a specific need […]

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Social Commerce is an evolution of online commerce. It covers all those tools and social media that contribute to online shopping, but contrary to what can be thought, it does not only take place in social networks, although this is the main place where it occurs. The special thing about social commerce is that, unlike […]

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Voice search is not exactly something new, but it has increased its popularity among users in recent times. According to Google, 55% of adolescents use this type of search compared to 40% of adults. But it is expected to increase, so we must be prepared if we want to have an optimal SEO strategy for […]

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With millions of mobile apps in the market, it is very important nowadays that a company or app developer consider implementing an ASO strategy that allows the mobile app to rank among the main search results in online stores like Google Play and Apple App Store. But what exactly is ASO? Well, it’s very simple. […]

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Web usability is about the ease of use with which users interact with our website. A usable web denotes quality, generates confidence and positively differentiates us from the competition. Therefore, it is a super-necessary attribute for any site. If a visitor does not quickly find what they are looking for with minimal effort on their […]

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